Website Audit: An Overview

A Presentation for the Arizona WordPress Meetup Group

Quick Links

According to Google

Screenshot from google search reslut showing 6 different free website audit tools and their logos. — *6 different free website audit tools: SEM Rush, Google Analytics, Screaming Frog, Google Lighthouse, Woorank, and Copyscape.*

And we like…

SEM Rush – Powerful SEO features starting at $119 per month
Google Analytics – Free and available to everyone
Screaming Frog – Free version with yearly license for €209
Google Lighthouse and web.dev – Free to everyone. Results can get technical.
Woorank – Another SEO solution
Copyscape – Plagiarism checker to search for duplicate content
Ubbersuggest – Affordable tool starting at $29 per month with a free trial and a lifetime purchase option.

Comprehensive Site Audit

A comprehensive site audit
includes more than just SEO.

UI/UX
Content
SEO
Accessibility
Legal
Performance and Security
Conversion Optimization
Ongoing Management

Our Resources

My Web Audit

The starter package does not allow for the level of customization that I show in this presentation.
Getting this level of customization takes many many hours of preparation and work.
Even after everything is configured, a good audit process, even with automation, takes a lot of time and work.

DIY Site Audit Report

It is possible to do a site audit with minimal up-front costs and subscription fees.

(Beware, this option costs you time, which is a very valuable resource and should always be considered)

How to create your own DIY Site Audit Report

Decide what topics you want to cover in the audit. (SEO only vs. Comprehensive audit)
Decide what tools (free and low-cost) you want to use.
Create an audit template – Google Docs works great.
Create a process. Be sure to include:
1. Checklist – Even if you are the only one doing the audit.

2. Duplicate your template without overwriting it.

3. Instructions – Do this even if you are the only one doing the audit. Video and screenshots can be a big help.

Our first audit report began in Google Docs and evolved over time.

Website Audit Resources

RadiateWP has been doing site audits since 2014.
Since we began keeping records, we have had some impressive stats.

Presentation – Through these recommendations, we have learned a great deal about the most common mistakes that website owners make and have presented this in our presentation called, “Three Common Mistakes and How to Avoid Them.”
What is a Website Audit? – Blog Post
Unique Selling Proposition – Blog Post
Preparing Images for Websites – Blog Post
Adding Images to WordPress – Blog Post
Why is Conversion Optimization Important – Blog Post
Why User Experience is Important – Blog Post

Free Quick Audit

Our free instant audit will give you actionable data about your website complete with a report that will give you information on and how to improve improve your website. The report is free and delivered to you immediately.

Get your Free Audit

RadiateU Success Story

RadiateWP was featured on the MyWebAudit Client Success Stories web page. You can read a full interview and write up about how we use the audit tool to the fullest in our agency.

Simplified Summary

This simplifed summary is provided in conjunction with RadiateWP's policy of accessibility. See the link in the footer for more details. This post contains notes for a presentation that talks about Website audits. Many of these notes contain links and screenshots from the presentation about how to do a website audit. It includes a link to the Google Presentation as well as links to all of the resources talked about. Some advanced website skills are needed to understand content in this page. If you have questions about this content, please feel free to contact us.